Toad & Co

Toad&Co started in 1991 when founder Jessica Nordhaus began making upcycled hats in her Colorado garage — a small, handmade origin that feels entirely consistent with the brand it became. Gordon Seabury took the helm in 1996, drawn to the outdoor industry for its environmental ethos, and has led the company ever since with a genuine triple bottom line commitment that predates most of the industry's current sustainability conversation. The brand rebranded from Horny Toad to Toad&Co in 2014 — a deliberate signal that the mission had grown beyond the product. Today Toad&Co makes sustainably sourced outdoor lifestyle apparel using organic cotton, hemp, recycled fibers, and plant-based materials, and backs it up with ToadAgain, an in-house resale and repair program that keeps garments in circulation and out of landfills. What makes Toad&Co compelling on the retail floor is that the sustainability story isn't a marketing layer — it's baked into every material choice, every packaging decision, and the way the brand talks about itself. For the Pacific Northwest consumer who researches before they buy, that authenticity matters.