Faction Skis & Phaenom
Faction Skis
Faction was born in Verbier, Switzerland — as good a birthplace for a freeski brand as anywhere on earth. Founded by skiers who wanted equipment that matched how they actually skied, Faction has grown into one of the most respected names in the freeski and freeride world, building a reputation on shapes and constructions that perform everywhere from park laps to big mountain lines. The brand sits at the center of a culture-driven, athletically serious community, and its film work — including multiple feature-length productions — has cemented its credibility with the next generation of skiers who research gear as thoroughly as they research lines.
Phaenom Boots
Phaenom is one of the most compelling new entries to the ski boot market in years — and the fact that it comes from Full Stack Supply Co., the team behind Faction, means it arrives with real credibility rather than the skepticism typically afforded a new boot brand. After four years of research and development, the boots are crafted in Montebelluna, Italy — the same region responsible for many of the world's most revered ski boots — and the design philosophy is genuinely different: a clean two-buckle system, a patent-pending elastic strap, and an all-black construction built entirely around repairability and recyclability. Every component — from panels to buckles to straps to screws — is designed to be removable, replaceable, and accessible through retail partners. For specialty retailers, that right-to-repair story is a powerful one to tell on the floor.